A Bradford-based electrical supplier has improved its
logistics strategy and slashed its overheads by more than £50,000 thanks to route-planning technology.
Sonic Direct, the UK's largest independent electrical appliances provider, are now using leading logistics software package Route Optimiser after discovering problems in its delivery fleet’s manual route-planning process
Originally the company tested the package on one of its delivery vehicles, but after receiving positive results it extended usage to its entire 25 vehicle fleet.
Sonic Direct’s general manager Ajay Jhala, said: “As a company reliant on its fleet of delivery vehicles, we were staggered by the disparity we identified when comparing the delivery times of various drivers.
"We would estimate the overhead manpower hours and fuel we’ve saved at a staggering £50,000 per year."
Sonic Direct are just the latest in a line of businesses that have reduced their outgoings by assessing their logistics processes.
In August department store chain House of Fraser maximised its core business operations by reviewing its delivery channel procedures through DHL.
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