The total amount of fresh fruit and vegetables that are wasted in the UK retail supply chain is to be analysed.
Waste & Resources Action Programme (WRAP) is to develop a detailed resource map to identify produce and packaging waste generated for 11 products.
Charlotte Henderson, the retail supply chain programme manager at WRAP said that the research would "help to identify and develop" the best solution to reduce waste.
"Implementing these solutions will enable considerable benefits to companies operating across the supply chain - economic and environmental - to be delivered and we would actively encourage companies to be part of this research."
Research specialists at Cranfield University will be undertaking the study.
Nigel Jenney, the chief executive of the Fresh Product Consortium said it was encouraging all in the industry to take part in the project "which will provide valuable information for the fresh produce sector on how to quantify and reduce both food and packaging waste".
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