A company's supply chain could now be scrutinised by the consumer of its final product, thanks to two new carbon labelling schemes.
Already there exists the Carbon Trust labelling scheme, which has been in place in the UK this year, and boasts Walker's, Innocent Drinks and Tesco as supporters, but now there is a rival scheme, making waves in the States.
Carbon Label California has been working on a carbon labelling scheme which would also display to consumers the impact of a product on the environment, but also hopes to take the initiative further.
In a more demanding consumer environment, customers are expecting higher standards from their goods, while simultaneously demanding that they make a lighter and lighter impact on the environment.
Analysing supply chains is one way in which that can be made to happen, and looking at the whole chain will be the only way to ensure customers are getting an accurate carbon reading on each product.
As a result, supply chains across the country could find that the race to find a labelling scheme also represents a race for their own chains to go green.
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