Supermarket chain Asda has invested in a new software system to reduce the cost of its existing supply chain strategy.
The company hopes the software will improve processes by modelling better routes that enable it to use time and resources more efficiently.
This could have the consequences of reducing fuel expenditure, which would in turn help to cut the company's carbon footprint.
Liam Fletcher, network efficiency manager at Asda, commented: "We are able to do more with our existing resources."
He noted that the firm will generate savings of between five and ten per cent on its current fleet costs.
This, he added, would be ploughed back into the business, enabling it to offer products to customers at a lower price.
The move comes after Sir Terry Leahy, head of rival supermarket chain Tesco, was quoted by Click Liverpool as saying that encouraging consumers to become greener would lead to more firms adopting eco-friendly policies and supply chain strategies.
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