The takeover of Cadbury by UK food firm Kraft highlights the benefits that combined logistics could bring, it has been claimed.
Industry publication Transport Intelligence notes that having logistics structures in place to target every world market is a key prospect for growth for the new unit.
A major argument in favour of the takeover was the ability to sell a wider array of products in emerging economies thanks to strengths in different new markets.
A number of synergies could be created as a result of the merger and logistics is one areas where benefits could be tangible, the news provider suggests.
While cost reduction in Cadbury's logistics department may not be immediately visible, it is likely that Kraft will be looking to consolidate operations in this area, it adds.
Logistics capability in new markets could be a key factor for the development of the newly merged business, Transport Intelligence suggests.
A number of Cadbury shareholders have expressed their discontent with the merger.
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