The new Volvo FMX is already attracting "massive interest" in the wake of its first public appearance yesterday (April 19th), according to the manufacturer.
Volvo Trucks unveiled its latest model, the first to be designed specifically for use within the building industry, at the construction exhibitions in Munich and Moscow.
The company said reactions to the launch of the new, rugged truck have so far been "very positive".
"There is no doubt that the new Volvo FMX will prove to be very popular," said Claes Nilsson, president of Volvo Trucks' European division.
"After all, this truck was developed directly from input we received from the construction sites, and here is the result."
Volvo has also seen great interest in a range of unique games, sound files and downloadable images posted on its website in conjunction with the launch of the FMX truck.
Earlier this week, the manufacturer released details of the vehicle's new features, which include a central towing steps, anti-slip steps and a new intelligent load sensor.
